- Author: Tricky
- Support: UselessCrypto69
This proposal requests US$10k for building, loading, and supporting the setup of a PDAO ecommerce store, to be completed in 4 weeks and including six months of support for the same.
The store would use Shopify on the backend, a leading SaaS ecommerce platform that supports many payment gateways and integrations.
The PDIP would be implemented in the following three (3) stages:
- Building: generation, payment gateway(s) and vendor integration(s), theme configuration, and ui/x customization
- Loading: product loading, product detail page population, product landing page organization, and general troubleshooting
- Support: standard operating procedure development and documentation
Selling branded merchandise is a no-brainer. It strengthens community bonds, boosts brand visibility through community members proudly displaying the logo, and serves as a versatile marketing tool for events, rewarding engagement and fostering collaborations with other games, DAOs, and web3 projects.
Shopify would provide the means for worldwide drop-shipping via integrations with one or more print-on-demand (POD) apparel and accessories suppliers.
Print-on-demand is a business model where products are produced only when an order is received. This eliminates the need for inventory management and upfront costs. Media include all-over print, direct-to-garment printing, and embroidery. Shopify is the leading ecommerce platform, powers over 40 million businesses worldwide, and has award-winning support. Gross Merchandise Volume in 2023, i.e., the total dollar value of orders they facilitated, was $49.6 billion. All major credit card payment processing gateways can be integrated directly and merchants can accept crypto via Coinbase Commerce, BitPay, or CoinPayments.net. POD vendors are motivated to provide seamless integrations with Shopify to service merchants expediently.
It is worth noting, at this point, that this PDIP does not include the product line/capsule design but would facilitate the process(es) required to get to market. The actual designs, sample generation, approval, etc., warrant a separate PDIP or internal processes.
Funds would cover the following 3 stages as detailed below:
Initial Shopify development/trial store generation and general settings configuration will lead quickly into the following:
- Domain DNS/SSL settings and config., inc. email/mx
- Payment gateway integration(s)
- POD supplier(s) integration
- Shipping and tax zones config
- Frontend theme design and customization
- Integration of any analytics tools or frameworks used by the product team
It should go without saying that some of the above will require working closely with technical and financial stakeholders that have access to sensitive information and credentials. In those cases, we will not request the specific information but rather their time to provide them with the specific access and guidance they need to perform critical setup tasks.
Frontend theme design and customization would include matching the look and feel of the storefront to the current Paragons website, including but not limited to global header/footer nav, logos & branding, fonts/typeface, colors, etc. We must work closely with the PDAO design/product team here.
A standard ecommerce store has individual Product Detail Pages (PDPs), grouped Product Landing Pages (PLPs), e.g., “Apparel” or “Accessories”, as well as a Home (or Index) page, Cart, Checkout, and Customer account pages, as well as static pages for legalese such as terms and conditions, privacy. Much of the UI/X for these pages can get quite granular and laborious to design specifically. Shopify has many free and budget-priced themes to bootstrap a store that is easy to use from both a customer and admin perspective. They are easily customizable, with a drag/drop WYSIWYG interface, regular HTML, and a specific templating language for accessing ecommerce database objects.
Once PDAO has adopted a specific line of products for an initial capsule, loading and further customization required to merchandise the items for retail will be completed. Images, descriptions, and options (sizes, colors, etc.) must be configured at the PDP level, and items will likely need to be merchandised into collections or bundles. Pricing and fulfillment options, shipping weights, tax codes, etc will be set.
We are ready to launch after the store is set and the product is loaded. Then come the questions! FAQ and standard operating procedures are often unique to a particular store and its configuration. Stakeholders responsible for e.g. risk assessment, refunds, and general customer communication must be determined and trained. The finance team is likely to want reports. The marketing team may want to know how to order promotional items internally. Documentation will be written in whatever format or place is deemed most useful/appropriate for the PDAO team.
Tricky has been the owner/operator of a small Shopify agency for almost 15 years, operating primarily in the apparel space, working with solopreneurs, ui/x designers, and on behalf of larger agencies for their clients. He is currently the lead front-end engineer for a private equity company, working within a direct-to-consumer men’s apparel brand portfolio.
- Build: 50% to kick-off and 50% upon sign-off from PDAO finance and product teams
- Load: 100% on 1st order placed
- Support: 50% to kick-off and 50% upon sign-off from PDAO finance and product teams
Shopify Small Business Plan US$105/mo or $79 when paid annually
(As of writing, there is also an offer for the first 3 months at $1/mo.)
- Tees $13.25 + $4.69 shipping
- Hoodies $42.75 + $8.49 shipping
- Bucket Hats $15.95 + $3.99 shipping
These can be marked up as much as you see fit!
- $25 one-time fee for each embroidery design digitization (free DTG design upload)
- Costs quoted for Tee and hoodie are for Organic Cotton versions by Stanley/Stella. Other fabrics/weights/brands are available and worth ordering for comparison
- Shipping prices quoted are to the USA
Currently, there are approximately 2000 Hodlers of PDT.
The table below details back-of-napkin math for how many tee/hat/hoodie bundles would need to be sold for PDAO to cover the initial outlay on this PDIP
|Cost||50% margin||60% margin||75% margin|
|Net to PDAO||$71.95||$107.93||$215.85|
|Bundles required to ROI i.e. $10k||139||93||46|
|% of ~2k PDT Hodlers needed to commit||7%||5%||2%|